an equal opportunity eater.
Taking the neurosis out of food, one meal at a time.
Friday, April 20, 2012
Is it a secret club, a secret code?
This Chicago born low-number franchise has infiltrated Pasadena, you may already know. I went speeding by on a rainy evening, and loved the brick facade (god, I'm a sucker for brick--a harbinger of new places and old buildings) and found myself craving, CRAVING a made-to-order cup of coffee.
How do you like your waiting? Distended? Eternal? Cuz, here, you wait. After a bit, you order. You repeat your order because the background music is actually foreground. Then you wait again. I watched a man devour his croissant long before the coffee arrived. You watch a victim of tattoo ink and multiple piercings whisk a carafe of steaming hot water over a filter, as if he were uttering an incantation to an Ethiopian goddess, and you pray too, surely that's your cup of coffee? But it's not--you ordered a cappuccino, and piercing victim #2 is doing his magic with the arcane fixtures.
Many minutes later you have a modest mug of cappuccino with a beautiful design on the foam. You suffer multiple pangs, because, 1) it was more expensive than Starbucks so you didn't 2) tip the foam-based artisan.
You seat yourself with a view of the slick Pasadena streets and sip.
Then you get it. Yeah, you're pretty cool That's right. You're so cool to appreciate this high end, fussy coffee, how could you regret the 4 plus bucks it costs? You're precisely the discerning kind of person who appreciates that kind of thing.
On your way out you snag a couple of those Intelligentsia-stamped cylinders of sugar. You're pretty sure Intelligentsia, somewhere, in some language, translates as pandering.